Tuesday, August 23, 2005

Find a need

Should any business exist except to fill a need in the marketplace? Breakthrough Business Enterprise exists to help small business owners/CEOs and entrepreneurs, specifically those in technology fields, to make more profit in less time.

When I ask people the question, 'if I were to wave a realistic wand over your business, what would you like to achieve? What difference would it make?', I'm just asking the core investigating questions in another way. Sometimes we can hear the question so often the same way, that we only think of the pat answers we've used in the past. So I'm just rephrasing the question to ask what results they need, it's ethical selling based solely on the client's outcomes.

My job is a professional problem solver. So, in establishing a relationship with a prospect, my questions are just a different style to identify the problem you want solved so I can tell you if I can solve it.

We all know that a problem will keep being a problem or become a bigger problem until we do something about it. Therefore, the people who join my
Breakthrough Business Results program only show up when the pain of staying the same (the problem) is greater than the pain (price) of signing up for a year of training, consulting and coaching to solve the problem. Then they are ready for me to ask, 'How can I help?'

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